MIC Made in Cadore

The Dolomites represent the common thread and the distinctive feature of the MIC frames, both in the color choices and in the definition of the lines, easily recognizable right from the logo, whose irregular thicknesses and the shapes of the letters reflect the profile of the mountains, graphically creating a micro- natural landscape.

MIC Made in Cadore, the ambitious project born from the will of a group of local companies which, under the creative guidance of designer Tiziano Tabacchi and the production and commercial experience of Immagine 98, aim to tell and interpret with a new brand what was the cradle of Italian eyewear and retrace forgotten paths to rediscover the purity of origin.

It is a "territorial eyewear brand" project that unites different professionalisms, all however united by a great passion: the Dolomites and the craftsmanship of eyewear born at the foot of these mountains. We want to tell this story starting from the origin, from its values ​​of craftsmanship, quality and style, taking inspiration from the land and its natural beauty.

Extreme loyalty to the territory, its shapes, its colors. The MIC sunglasses and eyeglasses reflect this.