Rye & Lye

Ideas arise from the perception of reality, one's feelings are transmitted in the environment in which one lives every day. Brightness, creativity, and movement make us feel alive. The brand was born from an encounter, fortuitous and lucky, between two characters full of dreams, ideas and intuitions. Mr.Lye avant-garde industrial designer and visionary car enthusiast of the thirties and Mr.Rye mature professor of contemporary art, intriguing in his being brings knowledge and charm, in love with bolidism and Audrey Hepburn's films.